The La Jolla Tobacco Reduction Program is funded through a grant from California tobacco. Our goal is to bring awareness to the La Jolla tribe, especially the youth, about the differences between traditional and commercial tobacco, and its harmful effects. We have formed a youth group, everyone welcome, to learn about customs and traditions of our ancestors while in turn keeping our body, mind, and spirit healthy through in-person group activities, social and active media opportunities, elder mentors, fun activities, and tribal collaboration.